The role of an online marketing specialist for an international organisation can be very varied. Duties might include any or all of the following:
- Creating marketing campaigns
- Developing an online presence and improving the visibility of the organisation’s brand to drive online traffic
- Assisting with social media campaigns across Facebook, LinkedIn, Twitter, Instagram etc
- Strategising, brainstorming and coming up with great ideas for fresh content to update the website
- Designing email marketing campaigns
- Creating product and landing pages
- Planning and managing events (such as conferences and webinars)
This role is incredibly varied and every position will be different.